Chief Innovation Officer
VHI Health & Wellbeing
Lorna Ross is Chief Innovation Officer at VHI Health & Wellbeing. Lorna’s design career spans 30 years, with stops in the world of fashion, wearable technology and, most recently, health care. She is a futurist at heart, recognized for her ability to anticipate shifts in the social, cultural and economic context for design. She was one of the pioneering researchers to focus on wearable technologies and built a reputation for research activity in this arena.
Lorna later identified the theme of health as an emerging arena for design to thrive, and founded the Human Wellbeing Group at the MIT Media Lab. Her vision was to employ human centered design principles to address the biggest challenges facing the healthcare industry in delivering population health outcomes.
Lorna returned to Ireland from the USA to take up a position as the Group Design Director at Fjord in Dublin. At the Fjord studio, part of Accenture’s multi-disciplinary research and incubation hub, Lorna had a unique role placing design at the heart of the multi-disciplinary teams working on R&D projects addressing some of the biggest challenges facing society today.
While at Accenture, she founded and led the Human Insights Lab in collaboration with Trinity College Dublin before returning to healthcare with the VHI Health & Wellbeing group as its chief innovation officer. There, she leads out on clinical service transformation, patient experience and digital health for VHI.